About

Client

UMI IZAKAYA, a new high-end Japanese restaurant in Jurmala, needed a menu design that would represent their premium brand identity while appealing to European customers. The restaurant specializes in authentic Japanese cuisine with innovative twists, catering to local residents and international tourists in Latvia’s popular beach resort town.

Objectives

  • Create an authentic Japanese menu design that balances tradition with contemporary aesthetics.
  • Develop a multilingual menu system accommodating four languages for diverse clientele.
  • Design a practical menu format allowing for easy updates and maintenance.
  • Ensure premium production quality reflecting the restaurant’s high-end positioning.
  • Deliver the complete project within an extremely tight one-week timeline.

Story

The restaurant was preparing for their grand opening but lacked a menu that could effectively bridge Japanese culinary traditions with European dining expectations. Without expert design intervention, they risked creating a menu that either felt inauthentic to Japanese cuisine or was inaccessible to their target market. The extremely tight deadline added significant pressure, as any delay would impact their scheduled opening and potentially affect initial customer impressions and revenue.

Project Duration
1 Week

Location
Jurmala, Latvia

Project Highlights

Solution
We developed a comprehensive menu design strategy that balanced cultural authenticity with contemporary aesthetics, managing the entire process from concept to printing within the challenging timeframe.

  • Creating a menu layout and complete visual design that meets current design standards while addressing the specific needs of the target audience.
  • Implementing intuitive navigation and content organization for effortless reading across four languages.
  • Carefully selecting premium papers that enhance the dining experience while providing necessary durability.
  • Coordinating with trusted partners to ensure timely printing and excellent quality within the aggressive timeline.
  • Structuring the menu in a practical way to reduce maintenance costs and increase operational ease.

Project Gallery