Umi Izakaya​

Client

UMI IZAKAYA guides guests through authentic Japanese culinary traditions in an elegant Jurmala setting. Their team handles everything from traditional sushi to modern fusion dishes, creating a premium dining experience for locals and international visitors.

Objectives

• Create an authentic Japanese menu design that balances tradition with contemporary aesthetics.
• Develop a multilingual menu system accommodating four languages for diverse clientele.
• Design a practical menu format allowing for easy updates and maintenance.
• Ensure premium production quality reflecting the restaurant’s high-end positioning.
• Deliver the complete project within an extremely tight one-week timeline.

The client challenged us to create a complete menu for their new high-end Japanese restaurant in just one week. With only their logo as a starting point, we needed to develop a menu that authentically represented Japanese culinary traditions while appealing to European diners in four languages.

We conducted focused research on Japanese menu design and consulted with a Japanese chef to ensure authenticity. Our team balanced visual aesthetics with practical considerations, selecting premium materials that would function effectively in a restaurant environment while delivering an elegant dining experience.

Project Duration
1 Week

Location
Bulduru prospekts 33, Jurmala, Latvia

Solution

We developed a comprehensive menu solution balancing aesthetics, functionality, and production requirements

• Creating a menu layout and complete visual design that meets current design standards while addressing the specific needs of the target audience.
• Implementing intuitive navigation and content organization for effortless reading across four languages.
• Carefully selecting premium papers that enhance the dining experience while providing necessary durability.
• Coordinating with trusted partners to ensure timely printing and excellent quality within the aggressive timeline.
• Structuring the menu in a practical way to reduce maintenance costs and increase operational ease.

Results

The final menu combines traditional Japanese elements with modern design, creating a distinctive experience for UMI IZAKAYA’s guests.