Social media marketing is a powerful tool that can help businesses reach new customers, build brand awareness, and drive sales. In fact, a recent study by Social Media Examiner found that 92% of businesses use social media for marketing purposes. 

How Social Media Marketing works

Social media marketing works by using social media platforms to connect with your target audience. You can use social media to share content, run ads, and engage with your audience. This can help you build brand awareness, generate leads, and drive sales. 

The benefits of social media marketing 

There are many benefits to using social media marketing, including: 

Increased brand awareness 

Social media can help you raise awareness of your brand and its products or services. This can lead to more website traffic, leads, and sales. 

Better customer service 

Social media can be a great way to provide customer service. You can use it to answer questions, resolve issues, and offer support. This can help you build customer loyalty and satisfaction. 

Increased sales  

Social media can be a powerful tool for driving sales. You can use it to promote products or services, run sales and promotions, and generate leads. 

Improved SEO 

Social media can help improve your website’s SEO. When you share links to your website on social media, it can help Google and other search engines index your pages more quickly. 

How to outrank the competition on social media 

If you want to outrank the competition on social media, you need to create high-quality content that is relevant to your target audience. You also need to be consistent with your posting schedule and engage with your followers. 

Here are some additional tips for outranking the competition on social media: 

  • When you create content, be sure to use relevant keywords that your target audience is likely to search for. This will help your content show up in search results. 
  • Images are a great way to capture attention and engage your audience. When you post images on social media, be sure to optimize them for SEO by adding relevant keywords to the alt text. 
  • Social media analytics can help you track your progress and see what’s working well. This information can help you fine-tune your strategy and outrank the competition. 

How storytelling in SMM works 

Storytelling is a powerful way to connect with your audience on social media. When you tell a story, you are able to share your brand’s values, mission, and products or services in a way that is engaging and memorable. 

There are a few key things to keep in mind when using storytelling in SMM: 

Start with a strong hook  

The first few seconds of your story are critical. You need to grab your audience’s attention right away. 

Keep it simple 

People are busy on social media, so you need to make sure your story is easy to understand and follow. 

Be authentic 

Your audience can spot a fake story a mile away. Be genuine and transparent in your storytelling. 

Call to action 

At the end of your story, be sure to tell your audience what you want them to do. Do you want them to visit your website? Sign up for your newsletter? Buy your product? 

Social media platform Audience Benefits Storytelling tips
Facebook General audience Reach a wide audience, promote products or services, run contests and giveaways Start with a relatable story that your audience can connect with. Use visuals to help tell your story. Keep your story short and sweet. 
Twitter Business professionals, journalists, celebrities Share breaking news, engage with influencers, drive traffic to your website Use a strong headline to grab attention. Keep your tweets short and to the point. Use relevant hashtags to reach a wider audience. 
LinkedIn Professionals, job seekers Connect with potential customers, build relationships with industry leaders, promote your expertise Share stories about your employees or customers. Talk about your company culture. Share industry insights and trends. 
Instagram Visually-oriented audience Share photos and videos, drive traffic to your website, build a community around your brand Use high-quality photos and videos. Tell stories that are visually appealing. Use captions to tell your story. 
TikTok Young audience Share short videos, engage with your audience, reach a global audience Use catchy music and visuals. Keep your videos short and to the point. Tell stories that are relevant to your audience. 
The table shows the different social media platforms, their audiences, benefits, and storytelling tips. 

How Ragnarok Solutions team can help you 

Our team at Ragnarok Solutions can help you manage your social media channels and create a marketing strategy that will help you outrank the competition. We know how to create content that engages your audience and drives results. We have a team of experienced social media marketers who can create engaging content, run social media ads, and engage with your audience. We can also help you track your progress and see what’s working well. 

Contact us today to learn more about how we can help you with your social media marketing. We would be happy to discuss your needs and create a custom proposal for you.  

Social media marketing is a powerful tool. By following the tips in this article, you can create a social media marketing strategy that will help you outrank the competition.